BRUSSELS — Nvidia is on a mission to convince governments that artificial intelligence is good for the planet, actually.
The dominant AI chipmaker, which briefly dethroned Apple to become the world’s most valuable company this year, is urging policymakers to consider the technology’s climate-positive applications before reaching for regulatory tools to limit its ballooning environmental footprint.
As part of its green charm offensive, Nvidia — which has faced criticism for lacking a net-zero strategy — is considering setting concrete targets to cut planet-warming emissions, its sustainability chief told POLITICO. For now, the firm only intends to power its buildings and data centers entirely with renewables by the end of next year.
“We are considering specific emissions-reduction targets in addition to our clean energy target right now,” said Josh Parker, senior director of corporate sustainability at Nvidia, in an interview in Brussels. Parker is meeting with European Union policymakers in the city this week for what he described as an “educational effort.”
